Continuing the series on “platform thinking” with a review of four companies offering optimisation and trading services for energy assets. I have yet to come across an article comparing asset “optimisers,” so the bar for this article is low.
No conclusions my own: I have let the LLMs spin this out from the basic framework we’ve been thinking about. As ever, if you spot mistakes or have feedback, please let me know, and do get in touch directly if you’d like to develop the conversation.
In the first posts of this series, we drew broad distinctions: pipelines versus platforms, and then aggregators versus platforms. Those concepts gave us a language to think about what is happening in energy trading, and to question how words like “platform” are used.
This next step gets closer to the ground. Rather than stay in theory, we look at four companies that are actively shaping short-term optimisation and trading: Suena, Entrix, Enspired, and ESFORIN. Each presents itself differently, and each is described differently by others. The aim here is not to rank them, but to see how their models line up with the distinctions we have been building and how those models fit into the broader shift from linear pipelines to layered platforms.
Suena
Suena is the youngest of the group, a Hamburg-based startup that markets its “Energy Trading Autopilot.” Their positioning leans more toward optimisation technology than toward full-service bundling.
They, too, talk about ancillary services in addition to wholesale trading. But like the others, Suena is not a BSP; participation must flow through licensed partners. Their differentiator is the emphasis on proprietary algorithms, not brand visibility or financial packaging.
It is worth noting that external coverage often describes Suena as a “platform.” For example, PV Magazine reported in early 2024 that they had secured financing to scale their “AI-based trading platform” for renewables and storage. Yet Suena’s own branding is more restrained: “Autopilot” rather than “platform.” This gap highlights how loosely the term circulates in the energy sector, sometimes applied to any digital optimisation service. Their execution is built on Volue PowerBot, with Suena’s focus on adding optimisation intelligence above that layer.
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